Finished Projects

Social Media, Virtual Event & Impact Strategy

Boxed In 24-Hour Virtual Event

Boxed In

BOXED IN is an experiential social media event: a 24-hour “live” stream from an abandoned cell at Eastern State Penitentiary, the birthplace of solitary confinement in the United States. No humans are in the stream- -just a camera pointed at a wall.

Every hour, a new quote from a solitary survivor is “etched” into the wall, illustrating the harsh reality of life for those in solitary and the long term, harmful effects solitary has on individuals. Survivors of solitary and other solitary experts will also be on the livestream chat at various times throughout the stream.

To transition between the hours, there will be audio recordings of letters from solitary confinement. While sounds, testimonials, and stories are interwoven, the feeds don’t leave the cell for 24 hours giving viewers a feeling of intense discomfort and claustrophobia.

See the full social media presskit here.

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Parkland, Florida's Camp Shine

Shine MSD

The students who were involved in the mass shooting at Marjory Stoneman Douglas HS in Parkland, Florida needed to start to heal. SHINE MSD, a non-profit born from the tragedy, wanted to help heal the community through the arts after their two daughters wrote their song SHINE (as played on CNN TownHall), and found comfort in performing.

Invited by the Oz Effect to help run a ground-breaking summer program called Camp Shine, Lady Who was also involved with their ongoing strategy for social media. Designed and run by leading national creative arts therapists, the camp helped students discover their unique voices through music, theatre, and visual arts while making much needed connections with their peers. Online, we developed an anonymous way for students to share feelings and garner outreach.

We not only connected and introduced the lead therapist to the program, we developed a guidebook for future schools who would (unfortunately) go through the same trauma. We led their social media & grass-roots marketing campaigns to find students who were in need of help.  We were able to increase their fundraising through the social media programs, as well as find more students to take part, encourage active sharing of trauma and create a safe-space online in times of need.

A VOICE TO LISTEN: In moments of distress, we used Instagram Stories to let students share their stories of grief, and we had a therapist on the other end to reach back out.

A PLACE TO SHARE: If students weren’t able to come to the camp classes, we encouraged them to share their creativity online. Students developed dozens of new songs, pieces of art, poems and writings to share with the other students.

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Beauty Brand


L'Oréal Paris

Lady Who worked with Prodigious to create a series of influencer TikTok videos for L'Oréal Paris to promote their new lip products across Europe. We developed the storyboards for TikTok architecture and the strategy for this campaign.

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Social Media Strategy

Let the Little Light Shine

Independent Film

Independent Documentary "LET THE LITTLE LIGHT SHINE" by Kevin Shaw, had just got funding by ITVS, and was in need of a social media strategy to promote the film once it debuted in film festivals and on PBS. Lady Who developed a six month long strategy that focused on three main objectives with this social media strategy: 

  1. to raise awareness of the film, 
  2. to raise awareness of the issues in the film. 
  3. to create a community of like-minded people who want to become their own heroes.  

Within each of these objectives, we focused the strategy on gaining not just followers, but loyal fans who will advocate on the behalf of the issues in the film, as well as spread through word of mouth their passion for the film itself. We created content pillars, focusing on the WHY, WHO, HOW, WHERE, WHAT & WHEN of the film. There were so many characters and moving parts, it was important to break down the focus for the audience to celebrate the story, educate them on the issues at hand, take action and eventually, become the promoters of the film itself.

We also worked with the director to create the best poster for the film.

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Social Media Playbook & Content Guidebook

Nestle's Wunda Milk


Nestlé launched a new pea-based milk alternative in the busy international market, and they were looking for a strategic partner to help create the launch strategy, the copy, and the brand guidebook and playbook. Their agency hired, Prodigious, hired Lady Who to focus on making an accessible document to navigate the WUNDA® social media world, in order to create brand consistency, and ownability across all social platforms. We also helped to understand how to measure success, speak to our audience, and which formats to use.

Lady Who Productions was hired by Prodigious, Nestle's agency, to create this playbook, as well as the concept for the pea.

The 193-page guidebook included: competitive analysis, brand identity, identifying target audiences, channel approach, defining editorial pillars, best practices, partnerships and influencer recommendations, an annual content calendar with key dates and benchmarks

Finally, creatively, we developed the concept of the tiny pea who believed he could become a super hero to change the world.
We told the pea WUNDA’s story through mentors in the form of recipes, allies in the form of sustainability practices, rewards in the form of good- tasting smoothies and proteins. The hero is resurrected by reducing greenhouse emissions and carbon footprints.

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Short Film

Raging Cult


Lady Who Productions produced, wrote and handled post production for this angry short film.

This film won 9 awards at various film festivals.

Agoraphobe Sandra literally lives her life through social media. She's angry at all the smiling women online - why aren't they as angry at men, the world, everything as she is? She enlists her friend Molly to start a cult of feminine rage to get women to start showing their beautiful, irate faces.

Meagan Adele Lopez - Director/Producer
Jackie Teboul - Cinematographer
Helen Cusack O'Keeffe - Art Director
Volant Neli - 1st AC, Editor
Raphaël Monnin - Sound Engineer
Raphaël Fourgeaud - Gaffer & Additional Camera
Charity Bowman - Continuity Supervisor
Céline Mellot - Makeup Artist
Sidney Billon - Makeup Artist
Louise Condiescu - Runner

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Music Video


Electric Pop

Lady Who Productions produced Clara-Nova's summer hit: Electric in Paris, France, and created the social media campaign around it.

From the Director: "Lady Who Productions is a team of fierce creatives whose passion, drive, and absolute joy in the process make them a dream come true collaborator. Let's be honest, a large part of the creative process isn't that "creative," it's budgeting, it's fundraising, it's emailing, it's coordinating, it's making lists and crossing them off. The founder, Meagan, is one of those rare people who understands that it is all necessary to put great work out there. She brings excitement and dedication to every role she takes on. After working in the film industry for many years, I know how rare this is. I found her to be both deeply personal and completely selfless in her work - a rare and powerful combination. Any production with Meagan at the helm is destined to succeed."

About the music video: "Something about the oncoming summer seems to have the whole music world buzzing with excitement and anticipation: Everywhere you turn, there sprouts another love song, and Los Angeles artist CLARA-NOVA is no exception: Her anthemic song “Electric” basks in the euphoric spark of budding love, capturing the moments that take your breath away with a refreshing indulgence of blissful alt-pop energy."

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Social Media Strategy & Content Creation

Coded Bias

Independent Film

PROBLEM: The Emmy-nominated Film, CODED BIAS, had already won several awards and was critically acclaimed everywhere it was released, but it had no online presence. There were no social media handles, no followers or even a website.

IMPLEMENTATION: Lady Who created, developed and iterated the social media marketing strategy from the ground up. We managed the creation and development of the website. We launched an ad campaign to increase followers and send people to theaters. We developed the social media guide, tone of voice, press kit and toolkit for partners, film festivals and non-profits.

RESULT: In less than three months, we increased followers on all social media platforms by 15,529 new followers. In October, our follower count increased 154% from the previous month.

We were able to share huge wins across a growing number of followers on social media to promote legislative changes on the use of facial recognition technology, and when Amazon, Facebook, IBM all paused their facial recognition technology, we were one of the first accounts to share this information. When Netflix bought the film, they used the content base we had developed for the press kit on social media as theirs.

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