Nestle's Wunda Milk

The Challenge

Nestlé was preparing to launch Wunda, their new pea-based milk, across six European countries: the UK, France, Germany, Italy, Portugal, and Spain. But with each market speaking a different language (literally and culturally), Prodigious Agency needed more than a content plan—they needed a full-scale social media strategy playbook. One that would unify the brand’s voice, stand out from the competition, and tell a story worth sipping on.

Our Approach

Lady Who Productions got to work crafting a comprehensive 193-page guidebook that would equip over 100 Nestlé employees to launch Wunda with confidence, clarity, and creativity. Here's how we brewed the magic:

• Know the Landscape: We began with a full competitive audit—breaking down how plant-based brands were speaking across social, identifying white space, and pinpointing opportunity.
• Find the Voice: We defined Wunda’s brand identity and social tone—funny, optimistic, and a little cheeky—built to resonate across six unique markets.
• Tell the Story: Enter: the little pea who believed he could change the world. We created a narrative framework casting Wunda’s pea as a superhero-in-the-making. Through recipe mentors, sustainability sidekicks, and smoothie-powered wins, the campaign brought a sense of mission (and mischief) to the milk aisle.
• Build the Blueprint: We developed:
  • Three editorial pillars to shape content creation
  • A strategy for UGC integration
  • Best practices for each platform (in collaboration with teams at TikTok, Meta, YouTube & Twitter)
  • Country-specific influencer recommendations
  • A robust content calendar with annual benchmarks and key cultural moments

And yes, we storyboarded the heck out of those organic social moments to make sure everything from the pea’s personality to paid strategy landed with punch.

The Result

The result was a global-ready, culturally-tailored content guidebook that served as Wunda’s official launchpad across six countries. With clear brand voice, platform-by-platform playbooks, and a lovable little legume leading the way, Nestlé was empowered to roll out Wunda with consistency, creativity, and charm.

A new pea-based hero was born.