Lady Who Productions

Lady Who handles the entire creative strategy, copy and storyboards for advertisements on Olympics.com, TikTok, Snapchat, Meta, UAC and programmatic across the entire world leading up to the Paris 2024 Olympics in collaboration with Publicis Groupe.

Lady Who Productions produced Clara-Nova's summer hit: Electric in Paris, France, and created the social media campaign around it.

From the Director: "Lady Who Productions is a team of fierce creatives whose passion, drive, and absolute joy in the process make them a dream come true collaborator. Let's be honest, a large part of the creative process isn't that "creative," it's budgeting, it's fundraising, it's emailing, it's coordinating, it's making lists and crossing them off. The founder, Meagan, is one of those rare people who understands that it is all necessary to put great work out there. She brings excitement and dedication to every role she takes on. After working in the film industry for many years, I know how rare this is. I found her to be both deeply personal and completely selfless in her work - a rare and powerful combination. Any production with Meagan at the helm is destined to succeed."

About the music video: "Something about the oncoming summer seems to have the whole music world buzzing with excitement and anticipation: Everywhere you turn, there sprouts another love song, and Los Angeles artist CLARA-NOVA is no exception: Her anthemic song “Electric” basks in the euphoric spark of budding love, capturing the moments that take your breath away with a refreshing indulgence of blissful alt-pop energy."

THROUGH THE EYES OF OTHERS follows eleven graduates of the Baltimore School for the Arts as they reflect on the meaning of success and if they've given up on their dreams as they prepare for their 20 year high school reunion. Through the eyes of this dynamic and diverse cast, we dig deep into addiction, trauma, mental illness, family relationships, racism, privilege, motherhood, and infertility while taking a critical look at the notions of success, purpose, and meaning in our lives. This is a film that asks, can we awaken our sleeping dreams together?

The women behind the project are a diverse team of credentialed and successful producers and directors.  They've created and produced hundreds of hours of television, won awards for our TV series and films, and have worked at executive levels with organizations such as Disney, The New York Times, Publicis Groupe, Discovery Networks, and Johns Hopkins University.

The film was chosen for the Saul Zaentz Innovation Lab, as well as won an award from the Saul Zaentz Innovation Fund, and received 3 separate grants from the Maryland State Arts Council. We are fiscally sponsored by The Film Collaborative, a 501(c)3 organization, and the Baltimore Sun is looking to develop a feature on our project.

Nestlé launched a new pea-based milk alternative in the busy international market, and they were looking for a strategic partner to help create the launch strategy, the copy, and the brand guidebook and playbook. Their agency hired, Prodigious, hired Lady Who to focus on making an accessible document to navigate the WUNDA® social media world, in order to create brand consistency, and ownability across all social platforms. We also helped to understand how to measure success, speak to our audience, and which formats to use.

Lady Who Productions was hired by Prodigious, Nestle's agency, to create this playbook, as well as the concept for the pea.

The 193-page guidebook included: competitive analysis, brand identity, identifying target audiences, channel approach, defining editorial pillars, best practices, partnerships and influencer recommendations, an annual content calendar with key dates and benchmarks

Finally, creatively, we developed the concept of the tiny pea who believed he could become a super hero to change the world.
We told the pea WUNDA’s story through mentors in the form of recipes, allies in the form of sustainability practices, rewards in the form of good- tasting smoothies and proteins. The hero is resurrected by reducing greenhouse emissions and carbon footprints.

AJL is a research and advocacy organization with a mission to prevent AI harms and increase accountability in the use of AI systems. www.ajl.org

The Algorithmic Justice League was looking to amplify their social media platform, create content that spoke to their audience of dedicated facial recognition and algorithmic justice advocates and promoted their research in easily, digestible ways. We have worked together on continuous campaigns highlighting AI Harms and AI Biases.

PROJECTS INCLUDE (but not limited to):

• #InPlaneSight: Freedom Flight Summer: The Transportation Security Administration (TSA) has expanded facial recognition technology to at least 25 airports across the U.S. Thousands of people daily are feeling forced to decide whether to travel or safeguard the privacy of their faces. With a dozen articles written about this activism piece, as well as a meeting at the White House, Lady Who was involved with creating the campaign playbook, the launch videos across all mediums as well as igniting influencers, and launching a social media presskit.

• ID.me Campaign: Lady Who developed and created over three hundred pieces of content, a three-episode parody web series. We created a Social Media Presskit for partners to share as it was released and to create a waterfall effect.

• Beloved Community Change Agent Pre-Show - Lady Who Productions produced the pre-show honoring Dr. Joy Buolamwini. “The Beloved Community Awards recognizes national and /or international individuals and corporations/organizations that exemplify excellence in leadership; pursue the universal quest for social justice and worldwide peace in the tradition of Martin Luther King, Jr.; and have made notable strides toward improving the quality of life for all.”

• Who Audits the Auditors: In this peer-reviewed paper, AJL provides the first comprehensive field scan of the AI audit ecosystem. Lady Who developed the 4 minute explainer video and the 15 Minute prerecorded paper video.

• Bug Bounties for Algorithmic Harms? In "Bug Bounties For Algorithmic Harms? Lessons from Cybersecurity Vulnerability Disclosure for Algorithmic Harms Discovery, Disclosure, and Redress," AJL researchers dive deep into the question "How might we apply BBPs to areas beyond cybersecurity, including algorithmic harm?"  AJL Landing Page: ajl.org/bugs. Lady Who developed the explainer video “AJL Report: Bug Bounties for Algorithmic Harms?”

‍Lady Who Productions has an ongoing contract with this client, and continues to work alongside AJL.

‍(Lady Who Productions has a continuing partnership with Unlock the Box.)

CASE STUDY:

PROBLEM:
UNLOCK THE BOX is the United States’ national campaign to end solitary confinement in prisons. The goal of this launch was for Unlock the Box to make a public pivot with its rebranding and to gather data over 18 days that informs future actions for the organization. The end goal was to get sign-ups/gather email addresses, motivate people to follow UTB’s social accounts, drive people to the new site, and (most importantly) to inspire people to take action.  A secondary mission was to provide a centralized space for the 18 campaign partners to promote their national calls to actions and agendas. This created the framework for building the international survivor and activist network.  

IMPLEMENTED:
Nelson Mandela spent 18 years in solitary confinement and famously said, “I found solitary confinement the most forbidding aspect of prison life. There is no end and no beginning…” In honor of Mandela’s birthday, on July 18th, UTB launched the #ENDTORTURENOW campaign, an 18 day social media launch that celebrated their 18 campaign partners and called on the public to participate in 18 Days of Action.  Each day featured unique calls to action distributed via UTB’s various social media accounts and on the accounts of UTB’s campaign partners. In addition to the 18 calls to action, one state campaign partner per day was featured. The 18 days of action led up to a final tentpole event: The National Day of Action where we hosted a live event with the singer Fiona Apple.

OUTCOME:
150% Increase in social media followers, 300 email subscribers, 40% open rate, 360 officials were contacted. On Twitter, the Nonprofit industry average engagement rate is 0.055% (according to RivalIQ’s 2021 Social Media Benchmarks). @UnlocktheBoxNow had an engagement rate of 1.9% during the 18-day period, and now is still above average at 1.6%. This is 2,809% higher the industry average.

PROBLEM: The Emmy-nominated Film, CODED BIAS, had already won several awards and was critically acclaimed everywhere it was released, but it had no online presence. There were no social media handles, no followers or even a website.

IMPLEMENTATION: Lady Who created, developed and iterated the social media marketing strategy from the ground up. We managed the creation and development of the website. We launched an ad campaign to increase followers and send people to theaters. We developed the social media guide, tone of voice, press kit and toolkit for partners, film festivals and non-profits.

RESULT: In less than three months, we increased followers on all social media platforms by 15,529 new followers. In October, our follower count increased 154% from the previous month.

We were able to share huge wins across a growing number of followers on social media to promote legislative changes on the use of facial recognition technology, and when Amazon, Facebook, IBM all paused their facial recognition technology, we were one of the first accounts to share this information. When Netflix bought the film, they used the content base we had developed for the press kit on social media as theirs.

Lady Who Productions produced, wrote and handled post production for this angry short film.

This film won 9 awards at various film festivals.

Agoraphobe Sandra literally lives her life through social media. She's angry at all the smiling women online - why aren't they as angry at men, the world, everything as she is? She enlists her friend Molly to start a cult of feminine rage to get women to start showing their beautiful, irate faces.

Crew:
Meagan Adele Lopez - Director/Producer
Jackie Teboul - Cinematographer
Helen Cusack O'Keeffe - Art Director
Volant Neli - 1st AC, Editor
Raphaël Monnin - Sound Engineer
Raphaël Fourgeaud - Gaffer & Additional Camera
Charity Bowman - Continuity Supervisor
Céline Mellot - Makeup Artist
Sidney Billon - Makeup Artist
Louise Condiescu - Runner

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