Lady Who Productions
Creating bold human stories with humble changemakers.
A Person who.
A Brand Who.
A Lady Who.
Lady Who Productions
Creating bold human stories with humble change-makers.
Featured Projects
Because magic is what happens when visions take off. We believe you can fly.
The Olympics: Paris 2024
Lady Who handles the entire creative strategy, copy and storyboards for advertisements on Olympics.com, TikTok, Snapchat, Meta, UAC and programmatic across the entire world leading up to the Paris 2024 Olympics in collaboration with Publicis Groupe.
CLARA-NOVA Electric
Lady Who Productions produced Clara-Nova's summer hit: Electric in Paris, France, and created the social media campaign around it.
From the Director: "Lady Who Productions is a team of fierce creatives whose passion, drive, and absolute joy in the process make them a dream come true collaborator. Let's be honest, a large part of the creative process isn't that "creative," it's budgeting, it's fundraising, it's emailing, it's coordinating, it's making lists and crossing them off. The founder, Meagan, is one of those rare people who understands that it is all necessary to put great work out there. She brings excitement and dedication to every role she takes on. After working in the film industry for many years, I know how rare this is. I found her to be both deeply personal and completely selfless in her work - a rare and powerful combination. Any production with Meagan at the helm is destined to succeed."
About the music video: "Something about the oncoming summer seems to have the whole music world buzzing with excitement and anticipation: Everywhere you turn, there sprouts another love song, and Los Angeles artist CLARA-NOVA is no exception: Her anthemic song “Electric” basks in the euphoric spark of budding love, capturing the moments that take your breath away with a refreshing indulgence of blissful alt-pop energy."
Through the Eyes of Others
THROUGH THE EYES OF OTHERS follows eleven graduates of the Baltimore School for the Arts as they reflect on the meaning of success and if they've given up on their dreams as they prepare for their 20 year high school reunion. Through the eyes of this dynamic and diverse cast, we dig deep into addiction, trauma, mental illness, family relationships, racism, privilege, motherhood, and infertility while taking a critical look at the notions of success, purpose, and meaning in our lives. This is a film that asks, can we awaken our sleeping dreams together?
The women behind the project are a diverse team of credentialed and successful producers and directors. They've created and produced hundreds of hours of television, won awards for our TV series and films, and have worked at executive levels with organizations such as Disney, The New York Times, Publicis Groupe, Discovery Networks, and Johns Hopkins University.
The film was chosen for the Saul Zaentz Innovation Lab, as well as won an award from the Saul Zaentz Innovation Fund, and received 3 separate grants from the Maryland State Arts Council. We are fiscally sponsored by The Film Collaborative, a 501(c)3 organization, and the Baltimore Sun is looking to develop a feature on our project.
Nestle's Wunda Milk
Nestlé launched a new pea-based milk alternative in the busy international market, and they were looking for a strategic partner to help create the launch strategy, the copy, and the brand guidebook and playbook. Their agency hired, Prodigious, hired Lady Who to focus on making an accessible document to navigate the WUNDA® social media world, in order to create brand consistency, and ownability across all social platforms. We also helped to understand how to measure success, speak to our audience, and which formats to use.
Lady Who Productions was hired by Prodigious, Nestle's agency, to create this playbook, as well as the concept for the pea.
The 193-page guidebook included: competitive analysis, brand identity, identifying target audiences, channel approach, defining editorial pillars, best practices, partnerships and influencer recommendations, an annual content calendar with key dates and benchmarks
Finally, creatively, we developed the concept of the tiny pea who believed he could become a super hero to change the world.
We told the pea WUNDA’s story through mentors in the form of recipes, allies in the form of sustainability practices, rewards in the form of good- tasting smoothies and proteins. The hero is resurrected by reducing greenhouse emissions and carbon footprints.
Algorithmic Justice League
AJL is a research and advocacy organization with a mission to prevent AI harms and increase accountability in the use of AI systems. www.ajl.org
The Algorithmic Justice League was looking to amplify their social media platform, create content that spoke to their audience of dedicated facial recognition and algorithmic justice advocates and promoted their research in easily, digestible ways. We have worked together on continuous campaigns highlighting AI Harms and AI Biases.
PROJECTS INCLUDE (but not limited to):
- #InPlaneSight: Freedom Flight Summer: The Transportation Security Administration (TSA) has expanded facial recognition technology to at least 25 airports across the U.S. Thousands of people daily are feeling forced to decide whether to travel or safeguard the privacy of their faces. With a dozen articles written about this activism piece, as well as a meeting at the White House, Lady Who was involved with creating the campaign playbook, the launch videos across all mediums as well as igniting influencers, and launching a social media presskit.
- ID.me Campaign: Lady Who developed and created over three hundred pieces of content, a three-episode parody web series. We created a Social Media Presskit for partners to share as it was released and to create a waterfall effect.
- Beloved Community Change Agent Pre-Show - Lady Who Productions produced the pre-show honoring Dr. Joy Buolamwini. “The Beloved Community Awards recognizes national and /or international individuals and corporations/organizations that exemplify excellence in leadership; pursue the universal quest for social justice and worldwide peace in the tradition of Martin Luther King, Jr.; and have made notable strides toward improving the quality of life for all.”
- Who Audits the Auditors: In this peer-reviewed paper, AJL provides the first comprehensive field scan of the AI audit ecosystem. Lady Who developed the 4 minute explainer video and the 15 Minute prerecorded paper video.
- Bug Bounties for Algorithmic Harms? In "Bug Bounties For Algorithmic Harms? Lessons from Cybersecurity Vulnerability Disclosure for Algorithmic Harms Discovery, Disclosure, and Redress," AJL researchers dive deep into the question "How might we apply BBPs to areas beyond cybersecurity, including algorithmic harm?" AJL Landing Page: ajl.org/bugs. Lady Who developed the explainer video “AJL Report: Bug Bounties for Algorithmic Harms?”
Lady Who Productions has an ongoing contract with this client, and continues to work alongside AJL.
Unlock the Box
(Lady Who Productions has a continuing partnership with Unlock the Box.)
CASE STUDY:
PROBLEM:
UNLOCK THE BOX is the United States’ national campaign to end solitary confinement in prisons. The goal of this launch was for Unlock the Box to make a public pivot with its rebranding and to gather data over 18 days that informs future actions for the organization. The end goal was to get sign-ups/gather email addresses, motivate people to follow UTB’s social accounts, drive people to the new site, and (most importantly) to inspire people to take action. A secondary mission was to provide a centralized space for the 18 campaign partners to promote their national calls to actions and agendas. This created the framework for building the international survivor and activist network.
IMPLEMENTED:
Nelson Mandela spent 18 years in solitary confinement and famously said, “I found solitary confinement the most forbidding aspect of prison life. There is no end and no beginning…” In honor of Mandela’s birthday, on July 18th, UTB launched the #ENDTORTURENOW campaign, an 18 day social media launch that celebrated their 18 campaign partners and called on the public to participate in 18 Days of Action. Each day featured unique calls to action distributed via UTB’s various social media accounts and on the accounts of UTB’s campaign partners. In addition to the 18 calls to action, one state campaign partner per day was featured. The 18 days of action led up to a final tentpole event: The National Day of Action where we hosted a live event with the singer Fiona Apple.
OUTCOME:
150% Increase in social media followers, 300 email subscribers, 40% open rate, 360 officials were contacted. On Twitter, the Nonprofit industry average engagement rate is 0.055% (according to RivalIQ’s 2021 Social Media Benchmarks). @UnlocktheBoxNow had an engagement rate of 1.9% during the 18-day period, and now is still above average at 1.6%. This is 2,809% higher the industry average.
Coded Bias
PROBLEM: The Emmy-nominated Film, CODED BIAS, had already won several awards and was critically acclaimed everywhere it was released, but it had no online presence. There were no social media handles, no followers or even a website.
IMPLEMENTATION: Lady Who created, developed and iterated the social media marketing strategy from the ground up. We managed the creation and development of the website. We launched an ad campaign to increase followers and send people to theaters. We developed the social media guide, tone of voice, press kit and toolkit for partners, film festivals and non-profits.
RESULT: In less than three months, we increased followers on all social media platforms by 15,529 new followers. In October, our follower count increased 154% from the previous month.
We were able to share huge wins across a growing number of followers on social media to promote legislative changes on the use of facial recognition technology, and when Amazon, Facebook, IBM all paused their facial recognition technology, we were one of the first accounts to share this information. When Netflix bought the film, they used the content base we had developed for the press kit on social media as theirs.
Raging Cult
Lady Who Productions produced, wrote and handled post production for this angry short film.
This film won 9 awards at various film festivals.
Agoraphobe Sandra literally lives her life through social media. She's angry at all the smiling women online - why aren't they as angry at men, the world, everything as she is? She enlists her friend Molly to start a cult of feminine rage to get women to start showing their beautiful, irate faces.
Crew:
Meagan Adele Lopez - Director/Producer
Jackie Teboul - Cinematographer
Helen Cusack O'Keeffe - Art Director
Volant Neli - 1st AC, Editor
Raphaël Monnin - Sound Engineer
Raphaël Fourgeaud - Gaffer & Additional Camera
Charity Bowman - Continuity Supervisor
Céline Mellot - Makeup Artist
Sidney Billon - Makeup Artist
Louise Condiescu - Runner
Who We've worked With
Experienced partners of major brands, agencies, start-ups, films, nonprofits and publications in advertising / film from London, Paris, Hong Kong, to Los Angeles, New York, Chicago and Baltimore.
Who We Are
award-winning producers, directors, strategists, creators, digital marketing experts, and makers.
We are storytellers who believe in the power of story through video and understand how to place it online. We don’t just want to create remarkable films, content or campaigns, we want for people to see them. “Bold human stories” describes our desire to not only consistently strive for higher production value, pushing the envelope of what it means to tell a story, but also emphasis on the human.
From ideation to development, production and through to the marketing strategy execution, Lady Who Productions works with you to visually and conceptually create your idea, brand or story through video, graphics, and digital storytelling.
Lady Who Productions, Inc. is an end-to-end creative, digital and film production house based in a small village in Occitanie in the South of France, Paris, France & Baltimore, Maryland USA.
A video production + digital agency hybrid built for the new era of storytelling.
Who You Are
humble change-makers
We work with partners (we don't have clients) who have a strong sense of purpose and a desire to create something unique and meaningful. You might not believe it yet, but you are what we call a "humble change-maker"; a person o group of people who are committed to making a positive impact in the world and are open to exploring a wide range of ideas, human emotions and impactful storylines.
Lady Who’s partners value collaboration, creativity, and purpose-driven work.
Mission and Values
Learn about our philosopHY
Our Mission
Creating bold human stories with humble change-makers.
Our Values
Live From the Human:
We focus on projects that advance the human spirit. Use heart and head first, AI ethically and secondarily.
Be Humbly Audacious:
We aim to change the world while staying firmly rooted on Earth. We flow forward while being aware of what came before us.
Know Thy Value:
We deliver high quality, ambitious films and campaigns that are worth the price. We know our worth and deliver on it.
SERVICES WE PROVIDE
development, production & marketing
Creative Development
Concept Ideation
Moodboards
Storyboards
Video Production
Development
Production & Post Production
International Co-Productions
Digital Storytelling
Social Media Strategy
Digital Content Creation
Community Management
Testimonials
What Our partners say:
Game changers and Life savers- -no better way to describe Lady Who Productions.
Working with Lady Who is transformative- -their ability to turn stories and complex messaging into an effective digital strategy elevates the work we do and gives it maximum reach. They also just make everything so easy! Our teams have been collaborating for years and there's no team I trust more.
Jane Bloom
Executive Producer & Founder of The Oz Effect
We worked with Lady Who on a film impact campaign, and they ran the digital engagement. They provided overall strategy, copywriting & social advertising to drive results. I would highly recommend Lady Who for future campaigns. They are a team of brilliant digital strategists.
Sarah Mosses
Founder and CEO at Together Films
Lady Who Productions is extraordinary, and Meagan Adele Lopez is a defining thinker in the realm of creativity. As someone who has benefited from their branding, marketing, and consulting, I can say without pause that they are the best in the business. Anyone who has the opportunity to work with them will most certainly find them to be professional, personable, dynamic, bold, and inspirational. My highest recommendation.
Nicholas Ryan Howard
Author and Podcast Host
‘Cogito ergo sum,’ or, ‘I think therefore I am.’ These words describe Meagan best for me. Every interaction I've had with her as a leader has been top notch. She's a true out of the box thinker. Her creative approaches to solving business problems have been timely, professional, thoughtful and more importantly, results driven. You will not be disappointed.
Nitin Gupta
VP - Partnerships & Customer Success at Scandit AG
Lady Who Productions' willingness to listen and work with me within the needs of the sound department really make them stand out to me. In my opinion, a good director is concerned about the needs of every single department, and while that isn’t always the case, the ones who allow for creative input from department heads really tend to shine, and Meagan does that.
Camila Franco Ribeiro Gomide
Co-Founder, Boob Sweat Productions
What's New
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Rad stuff
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Articles
Noteworthy achievements, bold thoughts and humble changes.
Mt. Washington: Brutal, Yet Delightful
On June 17, 2023, Chaski Head Coach and Founder Tyler Andrews ran all the way to the top of the highest peak on the East Coast, finishing the Mt Washington Road Race in 3rd place. Despite being 10-20 times shorter than Ty is used to racing, he finished extremely well, nearly catching 2nd place finisher and American Record holder, Sam Chelanga. Mt Washington is famous for terrible weather, and race day was no exception, with frigid temperatures, driving rain, and high winds. Ty shares this "delightful" recap from his training log.
Western States 100 Mile: America's Premier Ultra
The Western States 100 mile race is one of the most iconic ultramarathons in the world. The race takes place in California's Sierra Nevada mountains and is known for its challenging terrain and extreme weather conditions. In this blog post, we'll take a look at the history of the Western States 100 mile race, its significance, and provide some tips on how to best train for the race.
London Marathon: All You Need To Know
The London Marathon is one of the most iconic and popular marathons in the world. The race has a rich history and attracts thousands of runners each year. In this blog post, we'll take a look at the history of the London Marathon, its significance, and provide some tips on how to best train for the race.
Canyons 100 Mile Race: A Complete Guide
The Canyons 100 Mile Race is a challenging ultramarathon that takes place in the beautiful Sierra Nevada Mountains in California. The race is known for its stunning scenery and grueling climbs, making it a true test of endurance for even the most experienced runners. In this blog post, we'll take a look at the history of the Canyons 100 Mile Race, its significance, and provide some tips on how to best train for the race.
The Boston Marathon: The Ultimate Guide
The Boston Marathon is one of the oldest and most prestigious marathons in the world, with a rich history that spans over a century. In this blog post, we'll take a look at the history of the Boston Marathon, its significance, and provide some tips on how to best train for the race.
Merch
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