CLARA-NOVA Electric

The Challenge

Franco-American indie artist CLARA-NOVA was preparing to release a new music video for her anthemic love song “Electric.” The goal? Build buzz, capture hearts, and drive serious viewership—starting from the first fundraising email all the way through to the video’s big debut.

With just three months to make it all happen, Lady Who Productions was brought in to produce the video and craft a magnetic marketing strategy that would stand out in a sea of love songs.

Our Approach

We designed a 4-pronged campaign that built anticipation, deepened connection, and maximized launch impact—all wrapped in the same dreamy, electric energy of the song itself.

1. Live Blog Rollout: We brought fans into the journey by launching a real-time blog documenting the video’s production in Paris—sharing sneak peeks, stills, and personal updates to build behind-the-scenes buzz.
2. BTS Highlight Reel: We produced a behind-the-scenes mini-doc, capturing the magic on set and giving fans a deeper look at the artistry (and hustle) behind the music.
3. Strategic Ad Campaign: We built and executed a targeted social media advertising plan focused on key fan demographics, timed to peak engagement windows.
4. A Valentine’s Day Premiere: With the video’s love-fueled theme, we launched it on February 14th—timing the drop with a sweet spotlight in Earmilk Magazine to maximize reach and media coverage.

The Result

💥 Over 100,000 views in the first week
🎥 Most-viewed video on CLARA-NOVA’s YouTube channel (out of 26!)
💌 A meaningful connection with fans old and new—and a digital love letter to the alt-pop romantics.

From the Director:
"Lady Who Productions is a team of fierce creatives whose passion, drive, and absolute joy in the process make them a dream come true collaborator… Any production with Meagan at the helm is destined to succeed."

From the Press:
"‘Electric’ basks in the euphoric spark of budding love, capturing the moments that take your breath away with a refreshing indulgence of blissful alt-pop energy." – Earmilk Magazine