The Creative Strategy for the Olympics Paris 2024

Paul Levine is the Amazon Number One Bestselling Author of the "Jake Lassiter" and "Solomon vs. Lord" series, and needed a book trailer.

The Challenge
Bestselling author Paul Levine came to Lady Who with a thrilling yet humorous novel—a story where Charlie Chaplin and Albert Einstein team up to save the world from fascism. A thriller with comedy? That’s not your average book trailer formula. Paul wanted something unique, something that wouldn’t just sell his book but would embody its spirit—a mix of suspense, wit, and cinematic flair.

Our Approach
We dug deep into what Paul loved about other book trailers - what made them tick, what didn’t. After multiple creative brainstorms, we landed on a concept that blended old Hollywood charm with modern energy.

Cue our motion graphics magician, Lizzy Platt, who helped bring this vision to life. Together, we crafted a script that hit the sweet spot between thriller and satire, designed a vintage-meets-cinematic aesthetic, and layered in dynamic SFX to heighten the intrigue and humor.

The Result
The final book trailer captured the essence of Paul’s story with style, suspense, and a wink of humor.

"Wow! Clearly the best trailer I’ve ever seen. Moves at the speed at light! Sets up the story economically and teasingly, if that’s a word. A million thanks to Meagan and Lizzy…and to Lisa for guiding the ship to your shores."