The Creative Strategy for the Olympics Paris 2024

Led by Meagan Adele Lopez, the Lady Who team supported large-scale digital campaign work for the Olympic Games Paris 2024 and the Olympic Winter Games Milano Cortina 2026, working in collaboration with Publicis teams to bring Olympic advertising concepts from strategy to live execution.

The team’s work focused heavily on video and visual storytelling: developing storyboards, social-first scripts, campaign hooks, text-on-screen copy, editing direction, image selection, and platform-specific ad variations designed for Meta, TikTok, YouTube, Snapchat, display, and app acquisition campaigns.

Across both Games, the Lady Who team helped transform the emotion and drama of the Olympic movement into digital creative that could move quickly, perform across platforms, and connect with audiences around the world.

This included creative for athlete narratives, fan engagement, ticketing, app downloads, membership growth, partner activations, live results, medal moments, highlights, replays, countdowns, and Games-time campaigns.

The role combined cinematic instinct with digital performance thinking: shaping stories that could work in seconds, travel across formats, and make the Games feel immediate, emotional, and impossible to miss.

"THANK YOU for all your work and energy this entire year. The entire team at the Olympic Committee raved about the creative, and who impressed they are. What we've been putting out is excellent, and we are so thankful how much you've championed the team to pick up the speed and quality. What you have put out during Games Time is incredible." - Emily Wardle, Marketing Manager, International Olympic Committee

View Live Project