The Olympics: Paris 2024

The Challenge

The Paris 2024 Olympics needed dowloads. With audiences spanning every corner of the globe, the task was to craft a creative ad campaign that would excite, unite, and ignite Olympic spirit across platforms, cultures, and time zones.

We were brought on to lead the creative strategy for all digital advertising campaigns, from concept to copy to launch—helping the Olympics feel personal, electric, and unmissable for every fan, everywhere.

Our Approach

We dove headfirst into the world’s biggest stage with a campaign built for agility, emotion, and connection. Here’s how we brought it to life:

• Multi-Platform Magic: We developed and tested cutting-edge ad formats across TikTok, Instagram, and Snapchat—experimenting with what would actually stop the scroll and spark engagement.
• Global Storytelling, Local Feel: We tailored content to specific audience groups—Must-Win Markets, Strategic Territories, and Retained Rights—highlighting national athletes alongside global icons to create pride, hype, and emotional resonance.
• Copy with Heart: Every word we wrote pulsed with Olympic energy. From the thrill of the podium to the grit behind every sprint, our copy wasn’t just informative—it felt like the Games.
• App-First Engagement: We seamlessly integrated app downloads into the storytelling flow—emphasizing exclusive access to real-time alerts, live maps, medal tracking, and personalized schedules as an essential extension of the Olympic experience.
• The Let’s Move Street Challenge: One of our standout campaigns, this challenge crescendoed in a high-energy live event that brought fans into the action like never before.

The Result

Our creative strategy turned static placements into dynamic experiences, drove mass app downloads, and helped Paris 2024 connect with audiences on a personal, emotional level.