Leslie Patricelli

Children’s book author had seen a slump in sales over the years, and needed help growing.

The Challenge

Children’s book author Leslie had built a beautiful collection of stories, but over the years, her book sales had taken a dip. Leslie came to Lady Who looking for a fresh spark: more engagement, more sales, and a stronger digital presence.

Our Approach

We developed a custom social media plan that brought Leslie’s stories (and her personality) to life online. We added a dash of targeted paid advertising, polished her visual storytelling, and handled ongoing account management so she could stay focused on what she does best: writing.

The Result

Momentum? Fully reignited. In October 2024 alone, Leslie’s engagement rate jumped to 9.6% - well above industry averages. Even better? Sales of her seasonal board book Boo! skyrocketed by 371% compared to the previous year. That’s the kind of storybook ending we like.

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